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Getting and delivering a TEDx Talk (or any type of fantastic video content) is only the beginning of the journey for that video. What comes next is how you get more people to watch the incredible thing you’ve created.

Other content creators will often ask what I did to get my TEDx talk on the skill of humor to over 5 million views. I wish I could tell you that I had a specific process with exacting results, but the truth is I tried a bunch of things and also just got lucky. I delivered a talk I was proud of that seems to resonate with people and has steadily grown in popularity over time.

With that said, I think there are some strategies you can use to get the video in front of more people.

Ideas for Promoting Your TEDx Video

  1. Watch the talk! Yes, you should watch your own talk so you remind yourself of how you did AND how the video came across (plus every view helps, especially early on). While watching, be on the lookout for short snippets you can use for promotional posts (see #3).
  2. Share the video with your friends, family, and fans. Think of your dearest fans and share it with them. They’ll be excited to see you in action and won’t care if your talk only has a few hundred or thousand views. Encourage them to like and comment on the video so that the video shows engagement early on.
  3. Share the video on social media (Twitter, Instagram, Facebook, and LinkedIn). Your first couple of posts can be, “Check out my talk!” Pin one of those posts so that it’s the top social media post on each profile. Then schedule out a series of posts that include snippets of your content (see #1). This could be in the form of a picture quote, a short clip from the talk, or positive/funny comments on the video. I also included a picture from my TEDx talk on my online dating profiles at the time and know it led to at least a couple of additional views because of it.
  4. Publish a post or a newsletter about your video. Share the release of the talk with your followers. However, instead of just saying “here it is,” add some value. Either include the story about the experience, give the transcript, or share key takeaways from the talk.
  5. Suggest the video to sites that align with your talk. Submit it to the appropriate subreddit (such as the one for TED Talks), email it to editors of sites like Upworthy, and share it with bloggers who write on the topic you speak about.
  6. Add the link to your email signature. After your name and whatever other signature details you want to include, add a link along the lines of “Check out my TEDx talk on TOPIC.”
  7. Post the video to your website. If it makes sense, add the video as the first thing people see when they visit your site. Don’t make the video autoplay because nobody likes that, but create a compelling image / call-to-action so that people want to click play to hear the talk. Note: One exception to autoplay is if you use the video (muted) as the background on one of those fancy parallax sites, then definitely have it autoplay.
  8. Send the video to previous clients. If you run a business (such as speaking or coaching) related to your talk, reach out to former clients to let them know you’ve given a TEDx talk on the topic. Mention that you wanted to share the talk as it could serve as a refresher for their attendees (and may be a good reminder for that client to book you again).
  9. Send the video to potential clients. When you start interacting with potential clients, send them your video so that they can “see you in action.” This works for incoming inquiries or people you’ve met at a networking event (assuming they express interest in learning more about what you do).
  10. Post about the “aftermath” of the video coming out. Share with people what’s happened since the talk. It could be an analysis of the impact the talk has had or you reacting to the comments on the video. You can also post when the video hits certain milestones. This will remind people that they can check it out and starts to give social proof that other people like the video. Milestones to consider: 1,000 views, 10,000 views, 100,000 views, 250,000 views, 500,000 views, and/or 1,000,000+ views. No, a single new view or comment is not a milestone.

You’ve done the hard work of creating a compelling piece of content, don’t let it go to waste by not doing the hard work of sharing it with more people. Have your own idea of how to promote your video? Share it in the comments!

 

From AIN Conference 2017.

To celebrate my new book, The United States of Laughter, I decided to do a literal book launch. We attached my book to a pumpkin and then shot it out of a catapult. Shout out to Team ETHOS for helping me with the launch!

Buy the book on Amazon in Print, Kindle, or Audiobook!

The Cliched Meaning of Life.

Here it is in text format:

Have you ever seen a performance so inspirational, gone through a breakup so challenging, or had a milkshake that was so delicious . . . you started to contemplate the meaning of life? The essence of our existence? The significance of our sentience?

I don’t know; it’s something I’ve been thinking about a lot lately—the meaning of life. But the more you read, the more confusing it all seems. Maybe the meaning of life is money . . .

As they say money makes the world go ’round . . .
Yet they also say the best things in life are free.
So do you live free or die hard?
Cuz to make ends meet
You have to start rollin’ in the dough.

But doe, a deer, a female deer . . .
Is nothing when the buck stops right here.
And I ain’t saying she’s a gold digger,
But mo money mo problems,
So you better check yourself before you wreck yourself,
Because money can’t buy happiness.

But don’t worry, be happy,
And live happily ever after
In a land far far away
Where there’s light at the end of the tunnel.
And to pass with flying colors,
Don’t color outside the lines
But think outside the box.

I don’t want to go off on a tangent
But things don’t add up
If it’s the thought that counts
And it’s better to give than to receive
Then sharing is caring.

But Jimmy crack corn and I don’t care,
Because crack is whack
And it’s hugs not drugs,
So put that in your pipe and smoke it.

But do you just say no
Or do you just do it?
If impossible is nothing,
Then a mission impossible
Ain’t nothing but a g thang, baby.
So stop, collaborate, and listen.

Because maybe the meaning of life isn’t money; maybe the meaning of life is knowledge.

Because knowledge is power
And with great power comes great responsibility,
So don’t just drink responsibly, but think responsibly,
Because I know what you did last summer.

And knowing is half the battle.
But is it a battle of the wits
Or a battle to the death?
Is the pen mightier than the sword,
Or is it a sword in the stone,
That can break my bones, when words will never hurt me.

Because I’m rubber and you’re glue, so whatever you say bounces off me and sticks to you
So speak now or forever hold your peace.
And don’t judge a book by its cover,
Because beauty is only skin deep.
And if looks can kill
And I wear my heart on my sleeve,
Then I’m armed and dangerous.

And home is where the heart is
And there’s no place like home,
Sweet home, Alabama.
But that’s just my state of mind
In this state of denial
Of the status quo.

I say carpe diem
If it’s quid pro quo
Get yourself tit for tat,
And break me off a piece of that.

So eat great, even late
Because if you’re hungry, why wait?
Except patience is a virtue,
So don’t stop believin’ but
Stop, in the name of love.

Because maybe the meaning life isn’t money or knowledge; maybe the meaning of life is love.

What’s love got to do with it? (Got to do with it?)
Well, love conquers all,
And even if you’ve lost that loving’ feeling,
Know that it’s better to have loved and lost than to never have loved at all.

Because there are plenty of fish in the sea,
And when Love is in the air
You’ll be walking on cloud nine.
But when it rains it pours,
And if you’re under the weather
And can’t see through the fog
We may not see eye-to-eye.

If love is blind
And hindsight is 20/20,
Then is love at first sight
Really meant to be?

Or not to be? That’s the question.
And if you’ve got question, we’ve got answers,
If you can do it, we can help,
Because when you’re here, you’re family,
And family matters
As you step by step
Through the wonder years.

Because what goes up, must come down,
What goes around, comes around.
There’s nothing to fear but fear itself.
To live and learn
You have to crash and burn,
And the only failure is quitting.

So what are you waiting for?
To have the time of your life.
You have to find the time
To live a life worth living
So stop, hammertime.

Maybe the meaning of life isn’t money, knowledge, or love. Maybe the meaning of life is to find meaning in life. Or maybe it’s milkshakes; I don’t know.

If a tree falls in the forest, and no one is around to take a selfie with it, does it really matter? In today’s society, the answer seems to be no. So I decided to take a selfie in each of the 50 states and compile them together in this video.

If you want to check out the individual pictures, you can see them here on Flickr.

In my 1,000th performance in my 50th state on my 32nd birthday, I shared the journey of what it was like to live as a nomad, why I did it, and what I learned from the experience.

A big shout-out to Civil Beat in Honolulu for letting me tell this story and for putting on an incredible storytelling event.

To learn more about the journey, check out my other travel posts.

A talk I gave at the AIN Conference 2015 on how I use improv to converse with other humans.

A 5-minute set I did at The Stand in NYC.

I had the privilege of speaking at TEDxOhioStateUniversity in February of this year. The video is finally available online:

A compilation of music and video from my trip to Mexico City (6-Feb-2010 to 9-Feb-2010).