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A Hierarchy of Virtual Events

Updated February 2021 with my current setup at the bottom. With each week that passes under COVID-19, more and more groups are looking towards virtual programs as a way to provide content, value, and connection to their employees, members, and users. Last week, I shared tips on transitioning an event into a virtual experience. This

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Should you host a virtual event? Tips for transitioning events in a time of COVID

As COVID-19 continues to disrupt the events industry, more and more organizations are having to make the tough decision between postponing an event, taking it virtual, or cancelling it all together. While it’s easy to dismiss creating a virtual experience in lieu of the other two, there are a few things worth considering: People need

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