How to Increase the Impact of Your Message with Humor
The average professional spends 80% of their day in some form of active communication: emails, meetings, presentations, small talk, phone calls, text messages, Snapchats, and more. In an increasingly distracted, disinterested, and disengaged world, grabbing and keeping people’s attention has become harder than determining which emails are important and which emails are a reply-to-all message that should not have been replied-to-all to.
In today’s world, just because your message is important to you, it doesn’t mean it’s inherently interesting to your audience. But there is one technique we know works in capturing interest and improving communication: Humor. When people are laughing, they are listening.
In this program, Humor Engineer Andrew Tarvin teaches you the practical comedy principles that he’s shared with some of the world’s top organizations — including the United Nations, the FBI, and the Red Cross — on communicating effectively. You will learn how to strategically incorporate humor when crafting messages to get people’s attention, communicate for impact, improve understanding, and provide CPR to audiences that have been bored to death.
At the end of this program, you will be able to:
- Draw the “MAP” of your message to deliver relevant and relatable messages.
- Generate endless ideas for humor using one of the five comedic devices.
- Follow a simple, repeatable process to identify the often unexpected opportunities for humor in (nearly) any communication.