steps to self publishing

Last year I published my very first book, 50 Quotations on Humor, mostly as a way to learn about the self-publishing process. After tons of research and actually doing it, I’ve boiled down the process to these steps.

Note: This assumes you already have a book idea / content ready. Also this is for self-publishing a physical copy of the book.

10 Basic Steps for Self-Publishing a Book

Step 1: Purchase Your Own ISBNs

Most book-publishing services will create ISBNs for you, but if you do that, you lose control over who the imprint is. If you want a more official publisher name, and not SELF-PUBLISHING-COMPANY X, you can purchase your own ISBNs and define the imprint (maybe something like “DREW’S PUBLISHING HOUSE”).

To purchase ISBNs, I used I bought 10 ISBN’s for $250 (and you’ll want to buy in bulk as you should have different ISBNs for digital and print versions of your book).

Step 2: Assign Your ISBNs

After you’ve purchased your ISBNs, you’ll have to assign one to your print book. Using, you fill out the pertinent details such as Title, Author, Summary, etc. This information is used when booksellers are listing your book.

You may not know all of this information until after you finish the other steps, so you may have to come back to it. The important step right now is assigning the ISBN to this particular book.

Step 3: Choose a Publisher

There are a number of great Print-On-Demand publishers out there, including Lulu, LightningSource and Blurb. However I personally went with CreateSpace because of it’s direct connection to Amazon. With CreateSpace, as soon as you approve your book for publishing, it gets listed on, as well as a few other places.

Step 4: Create a Book / Choose a Size

One of the first things you have to decide on with your publisher is the size of your book. There are number of standard sizes but CreateSpace also allows you to create your own.

Note: If you create your own size your book won’t be distributed to bookstores, it’ll only be available in the eStore and on

Step 5: Design Your Interior

Once you have the size, you can design the interior of the book and fill it with content. Another advantage to using a standard size is that CreateSpace has templates you can download so all you have to do is Copy/Paste and format the text you want (no messing with margins, etc).

If you decide to go with a custom trim size, using a program like Adobe InDesign might be easier to use for formatting.

Step 6: Design Your Cover

Once you have your interior set, you can create a design for the cover. Once again, standard sizes have templates, custom sizes require you do some math to get things right. Be sure to leave the correct space for where the barcode will go and pick print-safe colors for the cover.

Step 7: Upload Your Content

Once you have the interior and cover completed, you’ll save them as PDFs and upload them to the publisher. CreateSpace has an electronic checker that will review for any formatting issues such as incompatible fonts. Be sure to clear any errors (or actively decide to ignore them like I did when an error about spacing came up).

Step 8: Order a Proof

Once everything looks good in the previewer, it’s a good idea to order a physical proof. This will take a little bit of time as every time you submit something to be available as a proof, it takes a day or so to be reviewed by a human to make sure everything is OK. Then you can order the proof (which is usually pretty cheap although they get you with shipping costs, especially if you want it rushed).

Step 9: Publish Your Book

After you’ve received and reviewed your book, it’s time to make it available to the world. You can approve your book on the site and also enter your distribution details: price of the book, distribution outlets, etc. Be sure to also go back to and update any information you left out earlier.

Note: For pricing, CreateSpace will tell you the minimum you can sell the book for. Anything over that minimum is how much you make on the book. The price varies from book-to-book based on size, number of pages, color or black & white interior, etc.

Step 10: Fill Out Your Amazon Author Information

Once you approve your proof it’ll take 5-7 business days for it to show up in Amazon. Once it’s there, you’ll want to make sure you fill out your Amazon Author information so people can learn more about who you are (and you can add your blog, twitter, etc).

BONUS: Publish to Kindle

If you also want to publish to Kindle, CreateSpace now has a conversion tool that will get you started. Whether you use that or create a new document yourself, you’ll manage the Kindle version of the book at More tips on this process in a future blog post.

There you have it, the 10 Basic Steps for Self-Publishing a Book. Got questions? Leave ’em in the comments.

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humor ebook excerpt

Below is an excerpt from the eBook I wrote for the Humor That Works site, available soon by signing up for the HTW Newsletter.


A Personal Story

When I first started performing improv and stand-up years ago, I never knew it would turn into such a huge passion of mine. In fact, it’s rather atypical for a person like me to even be interested in comedy and humor. I’m a computer science and engineering major. Not only do I have the methodical nature of an engineer, but I also have the introverted tendencies of a computer nerd as well.

In actuality, it was both of those traits that helped me realize just how powerful humor is. My education in computer science taught me the value of re-using things that work (object-oriented programming anyone?). My work as an engineer has trained me to look for the most effective and efficient way to get things done.

As it turns out, humor is 1) re-usable and 2) effective and efficient. It’s re-usable in the sense that humor can work in any number of situations. It can bring people together over a silly joke, ease the tension after a stressful situation with a pithy observation, or even burn calories through laughter. It’s effective and efficient as it demonstrates understanding, confidence, and gets people on your side. What’s amazing is that humor even works in the more subjective areas of work and life, such as leadership or relationships.

But let’s not get ahead of ourselves. The point is that I started learning that humor can be a huge component of success. And while I started seeing this from my own experiences, I wanted proof I wasn’t just crazy. Not because I didn’t believe my own experiences or think I might be insane, but because I wanted to prove that I was right.

I ended up being righter than I could imagine. And that’s the point of this eBook, to show you how right I am, to share with you what I’ve learned about the use of humor, both at work and in life.

Below are 15 ways that humor will improve your work and life, backed not just by my own experience but by various studies and smart people. Once you’re convinced of the power of humor, head to the Humor That Works site to find out how to start using humor today.

Let’s get started.

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