You’d think with 94% of Americans having the option of Broadband Internet that things like site loading and page speed wouldn’t be that important. But given that 24% of all Internet traffic comes from Mobile, how long it takes your site to load is still a big factor of user satisfaction (and Google rankings).

Here’s how I improved my Google PageSpeed score by 40 points in 5 minutes.

1. Check your PageSpeed score

First, check your score by going to

2. Make 2 tweaks to your .htaccess file

Add the following to your .htaccess file (assuming you are on an Apache server such as Dreamhost):


# Enable Caching for Speed

ExpiresActive On
ExpiresByType text/html M3600
ExpiresByType text/css M3600
ExpiresByType application/x-javascript M3600
ExpiresByType image/bmp M3600
ExpiresByType image/gif M3600
ExpiresByType image/x-icon M3600
ExpiresByType image/jpeg M3600


3. Install W3 Total Cache

Install W3 Total Cache and enable the following options: Page, Minify, Database, Object, and Browser, and then hit Save All Settings.

4. Check your PageSpeed score again

Submit your site again and see your improvements. You can also read the other tips provided by Google on how to make your site even faster.

And just like that, you’ve increased your PageSpeed score.


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for actors websites

One of my most popular requests is setting up websites for actors, comedians, and improvisers. The process to do so is usually pretty quick (assuming the person has the copy for each page, I can turn it around in a day or two) and is mostly painless.

If you’re an actor looking to set up your own site, here’s what you should look to include:

1) Static Home Page

Unless you plan on updating your site daily or weekly, you should have a static homepage that has a picture of your beautiful face, a welcome message, and links to the other pertinent stuff on your site.

2) Bio Page

People searching for you want to know a little bit about you. What’s your story? Where are from? What have you done? What are you doing now? The bio is a chance to tell the world about yourself in a more personal, and humorous, manner.

3) Resume Page

In addition to the Bio, you should let people know about the awesome work you’ve done in the form of a Resume page. Include both an webpage and a downloadable PDF version so people can print out your resume if they need to.

Note: Do not include your home address on your resume; your home city / state is good enough.

4) Media Page(s)

Visitors want to see you in action, so it show them in the form of images and video. If acting is your thing, they want to see you act. If comedy is it, show a clip of you making people laugh. You can choose to have all of your media on one page or separated into images and video if you like. Either way, make sure people can see what you have to offer.

5) News Page

A simple News section of your site (done via a blog) gives you a chance to update the world on current / recent projects you’ve been working on. This shows you are a working professional and can also be great to send out to casting directors to keep them posted on the awesomeness you are creating.

6) Contact Page

After a visitor realizes how great you are, you want them to be able to get a hold of you. Your contact page does just that. You can either include your email (or embed an email form), or post the contact info for your representation.

Note: If you post your email, I recommend creating an email account (with your domain name) specifically for these inquiries.

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I recently shared a post about how to move a tumblr blog to a new owner. Unfortunately that only works for secondary blogs. It may be the case that either on your current account, or possibly a new one created specifically for your blog, you want your secondary blog to actually be your primary blog.

Sadly, this isn’t possible from tumblr’s perspective (nor does it seem like they’ll be changing it any time soon). However, you can “trick” the system into treating your secondary blog as your primary blog.

Note: This process renders your current primary blog pretty much useless. This is a workaround to get as close to the functionality as possible. Make a backup before you start and proceed at your own risk.

I recommend transferring your secondary blog to a new account before you begin.

How to Make a Secondary Tumblr Blog a Primary Tumblr Blog

  1. Log into your tumblr account and go to your current Primary blog.
  2. Click on Customize theme, then Edit HTML.
  3. Right after where it says <head> put the following code, where “” is the address of the Secondary blog that you want to be the Primary blog.
    [html]<script type=”text/javascript”>
    window.location.href = “”
  4. Click Update Preview, then Appearance, then Save, then Close.
  5. Your old Primary blog will now always redirect to your Secondary blog. That means whenever you follow someone or ask a question, they’ll be directed to your Secondary blog if they click on your name.
  6. Optional: You may want to change the URL of your old Primary blog to something similar to your Secondary blog so that the name that appears when following people seems related to your blog. The easiest solution is adding a hyphen (‘-‘) in the name.


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While I’m mostly a WordPress guy, I have helped some friends set up sites on Tumblr.

Unfortunately, when I first started, I knew very little about tumblr before starting and as a result created the comedy blog as part of my personal account, thinking I could just move it later. Well with tumblr, moving a blog isn’t all that easy to do (and if you ask tumblr support, they’ll tell you it’s not possible at all).

But, there is a way to “move” a secondary tumblr blog. Here’s how:

How to move a tumblr blog to a new owner.

  1. Create a NEW tumblr account (you have to use a new email address).
  2. Log out of the NEW tumblr account.
  3. Log into the OLD tumblr account and select the blog you want to transfer from the Dashboard menu.
  4. On the right hand side, click where it says Members.
  5. Add the NEW tumblr account as a member by inviting it using the new email address.
  6. Log out of the OLD tumblr account.
  7. Check your new email address inbox for an invitation from tumblr to join the OLD blog. Click join and log into the NEW tumblr account.
  8. Log out of the NEW tumblr account.
  9. Log into the OLD tumblr account. Go back to the Members page for the blog you want to move and change the NEW account to be an admin.
  10. Log into the NEW tumblr account and confirm you can post, change settings, etc. You’ve now transferred the blog to your NEW tumblr account.
  11. Optional: From the OLD account, you can choose to leave the blog now if you’d like, your posts will still remain on the blog.
Note: This only works for secondary blogs (not primary ones). Check out another recent post if you want to make a secondary tumblr blog a primary blog.


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Why Optimize a Personal Blog?

There are a number of different sites and services that offer ways to build a website; there are hundreds of ebooks available describing the best “online marketing” strategies; there are thousands of techniques that are supposedly guaranteed to get you traffic and generate sales.  That’s all fine and dandy, but what if you just want to create a personal blog?  A blog where you aren’t concerned with selling a product, or even creating sales pages for other people’s products?

This is the current state of my website,  I’m not trying to sell a product or generate sales for someone else- I’m just sharing my ideas, writing articles to improve my writing skills and sharing what I’ve learned, and providing a place to find out more information about some of the other stuff I do (like stand-up).  That doesn’t mean that I wouldn’t love to optimize my site.  I love seeing new visitors come to the site, I like seeing what search terms people are clicking in Google to get here (recently someone searched for “heterokini” … why?).  In short, I want to increase the traffic to my site.  Maybe it’s narcissistic to think that what I write is worthy of being shared with family, friends, and strangers alike, but if I didn’t believe that, why even write publicly?

A Little Background

With that being said, I am creating a few other sites with the intention of generating income.  As a result, I’ve done a lot of research on ways to organically drive search engine traffic simply by making some simple changes.  What follows below is the steps I took during last week’s project – “Optimize My Blog.”  Many of the steps come from a couple of different online marketing guides.  While the guides themselves are great resources in and of themselves, they are all focused on making money.  The steps below are specific just to optimizing your blog, and they leave out anything related to generating sales or affiliates or more involved promotional techniques.

Note: Most of the steps are links to external resources that explain in greater detail how to do what I describe.

How to Optimize Your Personal WordPress Blog

1) Set Up Your WordPress Blog


2) Tweak the Navigation


  • Where John Cow mentions “Non-money” and “Money” pages, think in terms of “Non unique content” and “content” pages respectively.
  • Hold off on creating the robots.txt file (Part 3) for right now.
  • When linking to pages within your site, remember to “anchor” your links:

3) Create your Sitemap.xml file


  • Don’t turn on “Ping” yet.

4) Create your Robots.txt file



  • In addition to the example provided on the site, add a sitemap.xml link in your robots.txt file.
  • To create the file, just open a Notepad, copy the code from the site, save as “robots.txt” and upload to the root directory of your website.

5) Submit your Sitemap.xml and Robots.txt files


  • To do this, create an account
  • Follow the guides in Webmasters to see guides on how to submit each file.
  • Make sure you “verify” the site.

6) Test Your Site


7) Set Up Feedburner and All-in-One SEO


  • Fill out the All-in-One SEO information for the posts you want to drive more traffic to.
  • You can skip the steps related to Aweber (Steps 7-20).
  • You can sign up for feedburner at
  • Once you have everything setup, make sure you add “” under Update Services in “Settings -> Writing” in your WordPress blog.

What To Do Next

Once you’ve made the above changes, you’re well on your way to improving your blog for increased traffic.  The next step is to make sure you have good content and take a look at optimizing your actual articles for different keywords.  To learn more about promoting your site, or if you are interested in monetizing your site, I’ve listed the resources I’ve been using below.

A note of warning about “online marketing” sites in general.  Many sites out there will offer a free video or article talking about the next great way to make money online.  All of these sites will require an email address which they then use to try to sell you stuff through.  While you can learn a good deal for free from many of the sites, there’s a lot of garbage and spam-like email you’ll have to go through.  The links below are some of the best sites I’ve found that also don’t drown you in trying to sell you products.

  • How to Build a Business, NOT Just a Blog” – An entire ebook about optimizing your blog.  The full version of all of the John Cow articles I linked to above- definitely worth looking at for promotion strategies and if you are interested in monetizing your site.
  • The 30 Day Challenge – A “challenge” held every August to try to create a website that you earn at least $1 from within 30 days.  You can check out the site any time of year and get access to the resources from the last 30 day challenge.
  • Connected Internet – Various blog posts about how to optimize or improve your blog.

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